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Jack Welch


Customer retention—where satisfaction and loyalty meet

Marketing, messaging, and moving with the times

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Technology has transformed marketing from slow, one-size-fits-all messaging to faster, more personal, relationship-driven communications. Words and pictures aren’t the only currency anymore, thanks to personal health sensors, apps and the promise of iWatches and beyond. Data is king. Disrupting the norm is the norm. The marketers who react fastest win, whether they’re selling coffee, clothes, cars or health care.

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